The New Zealand Rugby scene is abuzz with the announcement of a new coaching group for the Black Ferns XV, a team that's gearing up for a historic 2027 tour against the British & Irish Lions. This move marks a significant shift in the team's strategy, bringing in fresh talent and diverse expertise to enhance their performance. At the helm of this new coaching structure is none other than Blair Baxter, the Matatu head coach, who has been entrusted with the role of leading the Black Ferns XV alongside three seasoned assistant coaches and a dedicated management group.
Baxter, a seasoned coach with a wealth of experience, has been a pivotal figure in the Super Rugby Aupiki coaching environment for multiple years. His journey in rugby began with the China Women's Sevens program as an assistant coach, and he later guided the New Zealand U18 Girls to the Global Youth Sevens title in late 2025. This impressive track record has now led him to the Black Ferns XV, where he will be joined by the legendary Kelly Brazier, a playmaker with 44 Tests under her belt since her debut in 2009.
Brazier, who has been coaching the Chiefs Manawa group in the 2026 Super Rugby Aupiki competition, brings a wealth of knowledge and experience to the team. Her collaboration with Baxter in the Global Youth Sevens competition in Auckland further strengthens the coaching duo's credentials. The pair will be joined by Carla Hohepa, a former Black Fern with 28 Tests to her name and a two-time Women's Rugby World Cup winner, and Charmaine McMenamin, a former Black Fern with over 30 Tests and the Blues' forwards coach.
Baxter, reflecting on his appointment, emphasized the importance of the Black Ferns XV in the women's professional rugby pathway. He highlighted the upcoming fixture against the British & Irish Lions as a pivotal moment, underscoring the excitement of being involved in such a significant event. The coach also praised the collective experience and knowledge of Brazier, Hohepa, and McMenamin, who have collectively won six Rugby World Cups and played 103 Tests, making them invaluable assets to the team.
The new coaching group, comprising Baxter, Brazier, Hohepa, and McMenamin, is supported by a dedicated management team, including Meghan Robinson, Mitch Logan, Tandi Keet, Jack Kovacs, Courtney Wilson, Anika Tiplady, Jessie Hansen, Joe Payton, and Lauren Cournane. This comprehensive setup aims to provide the Black Ferns XV with the best possible support and resources to excel in their upcoming challenges.
In conclusion, the appointment of Blair Baxter and his coaching team marks a significant step forward for the Black Ferns XV, combining fresh talent with seasoned expertise. With a historic tour against the British & Irish Lions on the horizon, the team is poised to make a strong statement in the world of women's rugby, setting the stage for a bright and promising future.
